Going along with the Adapt BB's digital reveal, Nike hosted a private showcasing for press at its New York City headquarters. Hosted by Nike's VP of Innovation, Michael Donaghu, the event opened up with a look at the shoelace's importance to the footwear, leading us into what the brand touts as the next big industry innovation. Over the course of the lecture, VP Creative Director of Innovation Eric Avar, Jayson Tatum and more discussed the new Adapt BB and its revolutionary features, from the in...
Going along with the Adapt BB's digital reveal, Nike hosted a private showcasing for press at its New York City headquarters. Hosted by Nike's VP of Innovation, Michael Donaghu, the event opened up with a look at the shoelace's importance to the footwear, leading us into what the brand touts as the next big industry innovation. Over the course of the lecture, VP Creative Director of Innovation Eric Avar, Jayson Tatum and more discussed the new Adapt BB and its revolutionary features, from the in...
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